Expand Your FMCG Brand with Asia & Africa General Trading

If you’re looking to grow your Food or FMCG brand globally, you’re in the right place. At Asia & Africa General Trading FZE L.L.C, based in Dubai, we help brands like yours expand into booming markets across Asia, Africa, and the EU. With over 20 years of industry experience, we’re not just marketers—we’re your boots on the ground, sales team, brand promoters, and long-term business partners.

Let’s Get Started – Submit Your Brand Details

Why Expand Your Brand into Asia, Africa & the EU?

Here’s why these regions are goldmines for FMCG growth:

Africa: A $350B+ FMCG market, with 60% of its 1.5B population under the age of 25. Massive potential.
Asia: Home to 4.5B people and a middle class that’s growing faster than anywhere else. Countries like India, Vietnam, and Indonesia are importing $900B+ in FMCG and food products.
EU: A $1.2 trillion FMCG market where demand for global food brands continues to rise, especially from emerging markets.

Why Partner with Us?

We’re one of Dubai’s leading FMCG distributors, with strong local and international trade relationships.
We have 10,000+ verified buyers and 100+ distributors across Africa, Asia, and the EU.
Our prime showroom in Al Ras Market, Dubai—the hub of global FMCG trade—features your products year-round.
Our sales team has 15+ years of experience actively promoting products to walk-in buyers, retailers, and global visitors.
We’re the Visitor Badge Sponsor at Gulfood for 15 years, and regularly feature in global trade shows like SIAL, building major visibility for your brand.

What You Get from This Partnership

Showroom Display in Dubai

Your products are displayed in our flagship showroom, the biggest FMCG showroom in the region. We put up posters, branding material, and product shelves that are seen by:

Walk-in buyers
Retailers
Supermarkets
Distributors
Hotel and catering suppliers

Our sales team personally promotes your products and explains them to potential buyers daily.

Sales, Sales, and More Sales

Our focus isn’t just marketing—it’s sales. Every month, our sales team works on:

Direct calls and meetings with 100+ distributors
Setting up appointments for sampling
Closing sales with verified buyers
Generating repeat orders through follow-ups and distributor engagement

Digital & Physical Marketing

We use multiple channels to boost your brand visibility:

WhatsApp broadcasts
Email campaigns
Social media posts
SEO-optimized listings
Listings on major platforms like Alibaba, TradeIndia, etc.

Our digital efforts are backed by strong SEO traffic and a trusted brand name built over two decades.

Trade Show Exposure

Your brand is promoted at major events like:

Gulfood – we’ve proudly sponsored the visitor badges for 15 years.
SIAL, Africa Food Show, Anuga and other top expos – We also offer featured branding at these events (extra fees apply).

Investment & ROI

Monthly Fee: $2,950 USD – Covers showroom display, distributor engagement, product promotion, and digital marketing.
Commission: 2% on successful transactions – We only charge a commission on completed sales, so your ROI is performance-based.

Secure Transactions & Lead Sharing

We assist with secure trade execution, using reliable payment channels.
Our team helps manage the leads, qualify them, and passes serious buyer interest directly to you.
You get a monthly summary of leads, interest, sales progress, and distributor feedback.

FAQ

Who are your typical clients/customers?

Mostly wholesale buyers, retailers, supermarkets, and distributors across Asia, Africa, and Europe. We help them find the right FMCG and food products in bulk.

What regions do you serve?

We serve buyers in Asia, Africa, and the EU, with a focus on countries actively importing quality FMCG products.

How do you promote the products?

Through a mix of SEO, our website, WhatsApp broadcasts, trade events, showroom displays, and social media. We’ve been in the business for over 20 years, and our network runs deep.

Will my brand be promoted at events like Gulfood?

Yes! We’ve been a Visitor Badge Sponsor at Gulfood for 15 years, and we offer opportunities to feature your brand at major shows—available as add-ons.

Do you offer co-branding?

Absolutely. We can do co-branded showroom setups, banners, digital promotions, and more.

Is there a revenue share or referral model?

We charge a flat monthly fee and a 2% commission on actual sales. No surprise fees—just shared success.

Will I see results?

We provide regular updates and performance data so you can track inquiries, leads, and distributor interest.

How are leads handled?

Any interest in your brand is directly shared with your team. Our team also follows up to help convert these leads.

How long is the commitment?

Most of our partners work with us long-term, but we offer monthly packages so you can scale as you grow.

Where is Asia & Africa General Trading located?

Our office is located in Dubai, at Al Shizawi Building – Al Ahmadiya St – Deira – Al Ras(Near Al Ras Metro Station). You can easily find us on Google Maps or contact us directly for any assistance you may need in finding us. We look forward to serving you!

+971559569379